SMPTE, the Society of Motion Picture and Television Engineers, standardized the color-bars test pattern broadcasters use to calibrate picture and sound, and its reference tone is a steady 1 kHz sine wave. Stations have run bars and tone at the head of tapes and feeds for decades, which is why the sound reads instantly as television to anyone raised on broadcast TV. Online it spread through test-card memes, 'please stand by' gags and fake alert parodies, where the flat beep sells the joke of a feed cutting out.