Sonic the Hedgehog debuted as Sega's mascot in 1991, and the death jingle became a familiar part of the early Genesis platform games. When Sonic is hit without rings or falls into a pit, the short tune marks the loss of a life before the level restarts. Clips of the sound spread through gaming videos, memes and soundboards as shorthand for failure, helped by nostalgia for the original games and their sequels. It remains popular because it is short, instantly understood by gamers, and works without any dialogue or explanation.