The clip comes from streamer TemGongJu, who became known for the habit of saying "shieeeeh" on stream to avoid swearing out loud. That self-censored reaction turned into a recognizable sound among viewers and was later clipped and shared as a standalone meme audio. Online, it spread as a reaction sound for moments of disbelief, secondhand embarrassment, or controlled frustration, similar in use to other exaggerated streamer exclamations and the wider scream meme style of overreacting for comedy instead of using an actual curse.