Cu Chulainn is a playable god in Smite, the multiplayer online battle arena game built around mythological figures, where he appears as the Hound of Ulster from Irish legend. Like other gods in the game, he has a set of in-game voice lines triggered during matches, and this dismissive phrase has been clipped by players and shared as a standalone reaction sound. Because it is short, clear and instantly sarcastic, it has travelled beyond Smite itself into gaming edits, streams and meme videos where a quick dose of disbelief is needed.