The sound comes from goosebumps, Travis Scott's 2016 track from Birds in the Trap Sing McKnight featuring Kendrick Lamar. The song's moody production and repeating hook made short excerpts easy to lift for edits, and the misspelled search form travis gosebooms spread on soundboards as users shared the clip by how they remembered the title. It remains popular as a quick meme cue because the recognisable vocal and bass hit can signal attraction, shock or a dramatic turn without needing the full song.