Talking Ben is the brown dog from Talking Ben the Dog, a talking-pet app in the Talking Tom and Friends series from Outfit7, where Ben answers questions with short spoken replies and deadpan sounds. Clips of his voice, including his sighs and groans, were later lifted into short-form videos and meme edits, where a single reaction sound could carry a whole joke. The ugh works especially well in that format because it needs no context, and it continues to appear in reaction videos, gaming clips and commentaries whenever a creator wants a quick, unimpressed response.