The sound comes from Stranger Things season four, released in 2022, where a chiming grandfather clock signals that Vecna has marked a victim for his curse. The clock appears in visions before an attack, making its ticking and tolling instantly linked to impending death in the series. Clips of the cue spread quickly on social media, and editors began using it outside the show as shorthand for dread, a countdown, or a character who is already doomed.