Velikie Noli circulates as a user-uploaded meme sound, tagged online with the Russian phrase for great quotes, rather than as a clip tied to a documented film, show or viral video. Its short length and meme categorisation have made it easy to reuse in quick edits, where a brief vocal hit is more useful than a longer quotation. With only a small number of plays and likes on its soundboard page, it remains a niche find rather than a mainstream trend, but that obscurity appeals to creators seeking an unexpected sound.