Viva el rey, viva España is a familiar Spanish patriotic chant, long heard at public celebrations, royal occasions and sporting events where crowds show support for Spain and its monarchy. As a short audio clip it has travelled through social media and soundboards, where creators reuse it far beyond its original setting. Its simple, repetitive wording makes it easy to recognise and reuse, and its crowd energy gives football edits, celebration videos and patriotic memes an instant sense of occasion.