The sound riffs on We Built This City, the 1985 hit by Starship that became a staple of classic rock radio and countless parodies. Quilted Northern, the toilet paper brand known for softness-focused advertising, reworked the chorus into We Quilt This City for a commercial campaign built entirely around the pun. Clips of the ad later circulated online as a standalone meme audio, shared because the serious rock delivery clashes so absurdly with its domestic subject. It remains a go-to reference whenever quilts, sewing, or softness get treated with mock grandeur.