We Will Rock You was written by Queen guitarist Brian May and released in 1977 on the album News of the World, where it was paired with We Are the Champions as a closing anthem for concerts. May designed the stomp-clap rhythm so audiences could join in without instruments, and it quickly became a fixture at sports stadiums around the world. Decades later, the pattern remains instantly recognisable in films, adverts and online edits, because it turns any crowd, team or creator into a single unified chant.