Good Burger began as a recurring sketch on Nickelodeon's All That in the mid 1990s, with Kel Mitchell playing Ed, the good-natured but dim counter worker at a fast food joint. His signature greeting became the sketch's catchphrase and was carried into the 1997 Good Burger feature film with Kenan Thompson. The clip spread again through nostalgia edits, reaction videos and meme soundboards, where the greeting is now used far beyond burger jokes as an exaggerated, friendly welcome for almost any arrival.