The sound comes from Grown Ups 2, the 2013 comedy sequel, where a drawn-out reaction is used for comic disbelief. After the film, short reaction clips like this one were lifted for soundboards and social edits because they work without context: anyone hearing the stretched word immediately understands shock. It has since become a handy shorthand in memes, reaction videos and short-form edits, where creators pair it with reveals, fails and unbelievable stories to signal that what just happened was too strange to take in at once.