The phrase comes from a Vine posted in 2015 that went viral for turning a normal question about footwear into an over the top callout. Clips and remixes spread quickly across Vine compilations, YouTube and Instagram, and the line became a standard reaction for mocking shoes in photos and videos. Even after Vine closed, the audio survived on soundboards and in TikTok edits, where creators still pair it with sneaker reveals, thrift hauls and fashion fails because the joke is understood instantly without any setup needed.
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The What Are Those meme is a shouted Vine clip mocking someone's shoes, now used as a reaction sound for bad outfits and awkward fashion moments.
A young man yells 'What are those?' in exaggerated disbelief while pointing the camera down at another person's shoes. The delivery is loud, drawn out and instantly mocking, turning a simple question into a public roast. The clip cuts off just as the wearer replies that they are his Crocs, which makes the exchange feel even funnier and more awkward. Viewers hear it as the perfect audio shorthand for spotting an ugly outfit, questionable footwear or anything that looks completely out of place.
