Use it as the punchline after a slow build-up to a shoe or outfit reveal, then follow it with the Bruh reaction for a second beat after the reveal. For a longer roast sequence, open with the Run Vine clip before the reveal, then let this question close the joke.
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This short clip features Brandon Moore loudly asking 'What are those?' while drawing attention to someone's shoes, his drawn-out, forceful delivery turning a plain question into a sharp fashion put-down. It feels funny and awkward, sparking a quick flash of secondhand embarrassment before the footwear is fully revealed. It comes from Moore's 2015 video, filmed as he pointed the camera at a police officer's shoes.