The song comes from Netflix's The Witcher, first released in 2019, where the bard Jaskier sings it to celebrate Geralt of Rivia and urge crowds to pay him for slaying monsters. The catchy chorus quickly became a viral meme and a fan anthem, shared in edits, covers and translations around the world. The Russian version, with its memorable call to pay in coined coin, spread widely among Russian-speaking fans and is still used to joke about payment, quests and heroic work.