With no widely documented original source, wow dark soles has circulated mainly as a short soundboard clip shared between meme creators and editors looking for an odd, instantly recognisable reaction. Its appeal comes from the phrase itself, which is strange enough to stick in memory yet open enough to fit many dark or dramatic moments. Because it lasts only about five seconds, it works well in short-form videos, reaction edits and soundboard collections, where a single spoken line can carry the joke without needing extra context or explanation.