Who Wants To Be A Millionaire first aired in the United Kingdom in 1998 and became a global quiz format known for its tense music and dramatic lighting. Its sound design, built around escalating question cues, made correct and incorrect answers feel like major events. Clips of the wrong answer sting later spread through forums, videos and soundboards, where the Millionaire branding was often shortened to WWTBAM. The cue survived the move to memes because it needs no explanation, instantly signalling a confident answer that turned out to be wrong.