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Xiaomi refreshed its corporate logo in 2021 and paired the new mark with a short sonic ident for video promos. The chime was designed to play at the start and end of official spots, giving the brand a consistent audio signature across launches and ads. Clips of the ident were soon uploaded to meme soundboards, where tech channels adopted it as a shorthand for Xiaomi-related content. It remains in use because it is instantly recognisable, clean-sounding and short enough to work as an intro or outro tag.
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The 2021 Xiaomi logo sound, a short electronic chime from the brand's intro and outro promos. Creators use it for tech unboxings, reviews and phone memes.
This is the short audio ident Xiaomi introduced with its 2021 rebrand, lasting just under three seconds. It opens with a soft, rising electronic tone that blooms into a clean, rounded chime before fading quickly. The melody is minimal and polished, with a calm, futuristic feel that signals a premium tech brand. Hearing it instantly frames whatever follows as official Xiaomi content, giving unboxings, edits and parody ads a sleek, corporate polish. It works as a tiny burst of brand recognition that makes even casual clips feel intentional and finished.
