Talking Tom first appeared in the Talking Tom Cat mobile app released in 2010 by Outfit7, where the animated cat repeats what users say in a pitched up voice. The app became a global hit and spawned videos, sequels and fan made clips shared across YouTube and social media. Short voice lines like this yes were recorded and reused as reaction sounds, because the character's tone is instantly recognisable even without the visuals. Fan uploads helped turn simple app interactions into standalone meme sounds used far beyond the original game.