Danball Senki began as a Level-5 franchise mixing games, models and anime, with the television series launching in Japan in 2011. Outside Japan it became known as LBX Little Battlers Experience, following young players who battle custom miniature robots. Its first opening theme became closely tied to the show's identity, and short clips of the intro later circulated among anime fans online. The five second sting survives in edits and soundboards because it captures the series' mix of play, technology and competition in a single recognizable cue.