Aziz Shavershian, known online as Zyzz, became a cult figure in bodybuilding forums and YouTube videos in the late 2000s and early 2010s. His slang, confidence and focus on aesthetics made short clips of his voice easy to quote and remix. Phrases like brah spread far beyond lifting circles as fans turned his interviews and vlogs into memes after his death in 2011. The WTF brah line survives as a shorthand reaction, still used by gym communities and editors who grew up with that era of internet fitness culture.