Among Us is a social deduction game from InnerSloth that became a global hit in 2020, when streamers and short-form creators turned its tense crewmate-versus-Impostor matches into endless memes. The kill sound became shorthand for a sudden betrayal, because viewers recognised it instantly even without seeing gameplay. It spread through edits, reaction videos and TikTok clips, often paired with the Among Us role reveal sound to set up an elimination. It remains popular because the game is still widely recognised and the sound needs no context to land.