The sound comes from Ranzratte, also credited as Glutensohn, and his parody video titled Maggi, where the performer delivers the line as a dog-themed parody performance. The short excerpt was later shared as a standalone soundboard clip, making the shout easy to reuse outside the full video. Its appeal comes from the direct German phrase and the exaggerated delivery, which work even for viewers who only recognise the brand name. German-speaking meme creators in particular reuse it for food, hunger and craving jokes, keeping the line alive as a quick audio punchline.