Place it at the exact beat the name is called out in an edit, then follow it with Anime Punch to underline the moment, keeping the name as the setup and the punch as the payoff for viewers already following the reference.
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This short reaction clip is built around the name Rei and runs for about 3.8 seconds, keeping its focus on that one callout and nothing else. It feels direct and knowing, like a nudge to someone who already understands the reference, and it lands best as a brief interruption rather than a long exchange.