Jean-Marie Le Pen was a longstanding figure in French politics and founder of the National Front, known for blunt, provocative speeches that were widely quoted and parodied in French media. The phrase plays on Tartarin, the famous braggart from Alphonse Daudet's Tartarin de Tarascon, with bluffeur meaning a bluffer. This short excerpt circulated in humour best of compilations credited to Le Humour and later on soundboards, where French users reuse the familiar voice as a quick, recognisable reaction for calling out exaggeration and political posturing in memes.