Bray Wyatt led The Wyatt Family in WWE from 2013, with the group's backwoods cult image built around lantern light, rocking chairs and sudden arena blackouts. Their video packages and live appearances would cut into other segments without warning, and this harsh interrupt noise became the audible cue fans associated with them. Clips of the effect later spread through wrestling forums, edits and soundboards, detached from full matches. It remains popular because that one burst instantly signals Bray Wyatt, dread and an incoming interruption to anyone who watched the era.