Bewitched was an American television sitcom that ran from 1964 to 1972, starring Elizabeth Montgomery as Samantha Stephens, a witch living a suburban life with her mortal husband. To cast a spell, Samantha famously twitched her nose, and the accompanying twinkling sound became one of the show's most recognisable cues. Clips and edits of that moment have circulated for decades, and creators still reuse the short chime as shorthand for instant magic, nostalgia and a lighthearted spell being cast.