Bewitched was an American television sitcom that ran from 1964 to 1972, starring Elizabeth Montgomery as Samantha Stephens, a witch living a suburban life with her mortal husband. To cast a spell, Samantha famously twitched her nose, and the accompanying twinkling sound became one of the show's most recognisable cues. Clips and edits of that moment have circulated for decades, and creators still reuse the short chime as shorthand for instant magic, nostalgia and a lighthearted spell being cast.
About this sound
The magical twinkling chime from Bewitched when Samantha twitches her nose to cast a spell, used for instant magic, transformations and playful reveals.
A short, bright magical chime that rises and sparkles like a tiny bell sprinkled with fairy dust. It is the sound heard when Samantha Stephens twitches her nose in Bewitched, signalling that a spell is about to work. In just over a second, the twinkle turns an ordinary moment into something enchanted, giving viewers an instant cue that reality is about to bend. It feels light, nostalgic and a little mischievous, which is why it lands so well over a sudden outfit change, a reveal or a joke that needs a touch of old television magic.
