The sound is associated with Itachi Uchiha and the Mangekyo Sharingan from Naruto, the long-running anime and manga series created by Masashi Kishimoto. Online, it became a popular choice for anime edits, versus videos and short meme clips that need an instant dark, overpowered mood. Fans use it because Itachi is one of the franchise's most iconic characters, and the Sharingan effect is immediately recognizable even in very short audio form. Its popularity has stayed strong across fan edits and short-form video platforms.