Morning Flower was one of the built-in alarm tones on the Samsung Galaxy S4, where it appeared among the phone's default alarms and became familiar to owners who woke to it every day. Because the melody was gentle compared with louder stock alarms, people began searching for it by name to use it again on other phones, as a ringtone, or in videos. It later circulated on soundboards, where listeners could play the tone without owning the handset. Its continued use comes from that soft, unhurried character, which suits calm morning content and a less jarring start to the day.