Halo: Reach, released in 2010 by Bungie for Xbox 360, was the final Halo game from the original studio and a prequel to the main series. Its multiplayer awarded medals for exceptional performances, including Invincible for a long run of kills without dying, announced in the game's distinctive announcer voice. Clips of that call spread through Halo montages, killstreak compilations and reaction videos, where it became shorthand for dominance. It remains popular because the single word is instantly recognisable to Halo players and works as a quick, dramatic payoff.