Put it at the end of a short build-up, right on the reveal, then follow it with the Womp Womp Fail Sound when the big moment turns out to be nothing. For a slower joke, place an awkward moment first, let it hang, and then use this clip as the payoff.
Über diesen Sound
This three-second clip delivers the line about how it feels to chew 5 Gum in a deep, intense advertising voice that treats a simple act as a huge sensory event. It feels funny and absurd because the delivery is so exaggerated for something so ordinary. It comes from the 5 Gum commercials built around the slogan Stimulate Your Senses, which became widely quoted online in the late 2000s and 2010s.