Jumbo is a supermarket chain operated by Cencosud in Chile and Argentina, and 'Jumbo te da más' has long been one of its best-known advertising slogans, promising shoppers more choice and value. The children's singing version, listed here from 2013, captures the warm, family-oriented tone of the chain's television advertising of that era. As clips from Chilean commercials began circulating on soundboards and social video, the short slogan became a handy shorthand for supermarket trips, big shops and Chilean nostalgia, which keeps it in use long after its original campaign.