Place it as the last sound in the timeline, after the reveal and the reaction have already played. Let a shocked gasp carry the surprise, follow it with the Oh No No No Laugh for the payoff, then close with this clip and leave no sound after it.
Über diesen Sound
Konets is a brief, just under three-second closing clip tied to Yeralash, the Russian children's comedy sketch series, with the word for 'the end' as its title. It lands with a flat, matter-of-fact finality that feels both comic and nostalgic, like the last beat of a schoolyard sketch. Hearing it signals that the joke is done and nothing more is coming.