Yeralash began in 1974 as a Soviet children's comedy magazine programme created for young viewers, built from short humorous sketches with different casts and stories. Each segment closes simply, and konets is the Russian word shown and heard for the end of an episode piece. Russian speaking viewers grew up recognising that finish instantly. Online, the tiny clip was lifted onto soundboards and into edits as a ready made ending, used whenever a creator wants a nostalgic, deadpan way to declare that a scene is completely over.