Tomura Shigaraki is the main antagonist of My Hero Academia, the manga and anime series created by Kohei Horikoshi, and leader of the League of Villains. His quiet, unsettling way of speaking became one of his trademarks as the series grew in popularity online. Short clips of his lines circulate widely in anime edits and soundboards because they are instantly recognisable even out of context. This phrase in particular is reused for its mix of manners and menace, fitting both serious villain scenes and ironic reaction memes.