The clip circulated among Playboi Carti fans in 2024, when short excerpts from his songs and previews were widely reposted as edit audio on TikTok and YouTube. Fans searched for it using the full phrase put em on the news or sum, taken directly from the lyric as heard. Its short length and instantly recognisable delivery helped it move from fan pages onto general soundboards, where it is now used less as music and more as a punchy reaction line for dramatic moments.