The line comes from Will Forte's recurring Andy character in the Saturday Night Live sketch Helping Hands Telethon, which aired in season 30 on 7 May 2005. In the sketch, Andy repeatedly responds to charitable appeals with the same startled phrase, and the bit became a fan favourite because of Forte's committed, deadpan delivery. Clips from the sketch later circulated online as short reaction sounds, and this version, the second of four similar takes, is still used by editors who want a recognisable television reaction rather than a generic gasp.