The phrase became a mainstream catchphrase through the American version of The Office, which ran from 2005 to 2013, where regional manager Michael Scott, played by Steve Carell, used it as his go to joke after almost any remark. The line itself is an older piece of playground humour, but the show turned it into a shared shorthand that travelled into forums, early video edits and later short form clips. It survives because the setup is endless, as everyday language keeps producing new lines it can follow.