Follow alerts grew out of livestreaming culture, where creators on platforms like DLive use short custom sounds to acknowledge new followers in real time. This clip is tied to Marko Layd's channel, giving his streams a recognisable audio cue that viewers learn to associate with a follow. Because it is short and distinct, it fits easily into alert overlays, highlight reels and short-form clips shared beyond the original broadcast. Streamers keep using this kind of alert because it rewards engagement instantly, encourages more follows and helps build a sense of community around a channel.