The sound comes from a 2005 World of Warcraft video in which a player, after his guild spends minutes carefully planning a raid encounter, suddenly shouts his character's name and charges in alone, wiping the group. The clip spread across early video sites and forums as a shorthand for abandoning a plan, and Blizzard later referenced the joke inside the game itself. Decades later it remains a staple in gaming edits and reaction videos because the setup and payoff are instantly recognisable even to viewers who have never played.