Put this clip early in a horror game edit as the arrival cue, then follow it with a jumpscare sting once Rod Sullivan is on screen. For a slower build, open with a low dramatic horn before it and keep the jumpscare for the final reveal.
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This 28-second clip is the sixth Morozhenshchik entry named for Rod Sullivan, the ice cream man, and it plays as a single extended moment rather than a quick one-liner. It feels offbeat and a little tense, turning an ordinary arrival into something stranger than expected.