Rod Sullivan is the main antagonist of Ice Scream, the mobile horror series by Spanish studio Keplerians that began in 2019. In the games Rod drives an ice cream van, freezes children with his scream and kidnaps them, and players must rescue them in secret. The series became hugely popular with horror gaming creators on YouTube, especially in Russian-speaking communities where he is known as Morozhenshchik. Clips of his voice spread like the FNAF Jumpscare Scream as shorthand for creepy game villains.