Owen Wilson's habit of saying wow in his films became a running joke long before the internet noticed it, and fan-made supercut compilations of every wow spread the gag across YouTube and meme pages in the 2010s. The line works because of Wilson's relaxed, nasal delivery, which makes even amazement sound casual. Over time the meme shrank: editors began isolating the quietest, shortest wows for videos built on anticlimax. This tiniest version is the distilled punchline of that trend, used wherever a big reaction would be funnier if it were small.