The phrase circulates in Vietnamese meme and streaming circles as a short, shareable reaction clip, usually detached from any longer video and reused on its own. Its four second length makes it easy to loop, layer over screen recordings or drop into compilations without explanation. Because the wording is catchy and hard to translate literally, it spread mainly through repetition, with viewers recognising the sound before they know any context. It remains popular as a light, cat themed reaction for moments that are surprising but not serious.