The clip comes from PewDiePie, the online name of Swedish creator Felix Kjellberg, during his PlayerUnknown's Battlegrounds gameplay videos in the late 2010s, when PUBG was a dominant battle royale title on streaming platforms. PewDiePie built a huge audience on exaggerated reactions, and short sounds like this munch were clipped by fans and shared on soundboards and in edits. Its lasting appeal is timing rather than context, so creators still drop the bite into gaming videos whenever food, loot or sudden greed needs a reaction.