The phrase translates from Portuguese as 'It's him, the man', and it is used online as a celebratory football chant rather than a line from a film or television show. Short crowd chants like this travel easily between stadiums, fan edits and social videos, where the repeated name-check becomes shorthand for backing a favourite player. It sits naturally alongside the Belligol chant, another fan-made celebration built around the same 'é ele' wording, and it remains popular because it is short, easy to recognise and instantly turns a highlight into a shared celebration.