The line comes from The Dictator, Sacha Baron Cohen's 2012 satirical comedy about Admiral-General Aladeen, the fictional tyrant of Wadiya. In the film Aladeen delivers the self-pitying line in his thick exaggerated accent, and the clip has since become a reaction sound for moments when a bad guy meets a fitting end. It circulates in gaming montages and edit compilations of villains losing, sitting comfortably next to other famous defeat memes such as Darth Vader NOOOOOOOOO! and It was at this moment he knew.