The phrase in its original title points to Brazilian streaming culture, where a loud scream is set as a donation alert to startle the streamer live on camera. That format travelled to short-form video and meme soundboards, where the same clip is reused whenever a creator wants an instant, wordless scare. Because it needs no translation and works in any language, it stays popular for reactions, pranks and gaming highlights, especially in clips built around surprise, timing and an exaggerated response to something unexpected.